Telehealth Outreach
As a Product Manager at Medly Pharmacy, I spearheaded the successful launch and expansion of the Telehealth Outreach Integration project built upon Medly’s existing platform. Below is a brief roadmap outlining the phases and achievements of this initiative.
Miral Patel - Project Manager
3x UX Designers
2x Software Engineers
Trello
SurveyMonkey
Google Analytics
Adobe XD & Figma
UX Design
Marketing
Product Management
Phase 1 (Pre-Launch Preparation)
- Conducted surveys using SurveyMonkey.
- Analyzed competitor offerings and demographic data with Google Analytics.
- User persona & project scope documents.
- Developed value proposition and key messaging.
- Re-designed logo and visual identity using Adobe XD and Figma.
- Conducted training sessions using Trello.
- Developed FAQs and training materials.
- Created formal SOP’s.
- Ensured platform functionality and security with GitHub and Jenkins.
Phase 2 (Soft Launch)
- Selected 200 customers for pilot testing of the new mobile app.
- Collected feedback with SurveyMonkey.
- Tracked issues using Jira.
- Created landing page and informational materials.
- Designed brochures and videos with Figma/Adobe XD & Premiere Pro.
- Created organic videos published on social media (Instagram, Website) to gain user engagement.
Phase 3 (Official Launch)
- Ran targeted ads and optimized landing page for SEO using HubSpot.
- Tracked performance with Google Analytics.
- Partnered with healthcare providers.
- Managed partnerships using Jira.
- Hosted company wide launch event.
Phase 4 (Post-Launch Growth)
- Pushed out new engaging content through social media.
- Managed feedback and improvements with Jira.
- Monitored KPIs using Tableau.
Role as a Product Manager
Leadership: Led the cross-functional team, ensuring alignment with project goals and timelines.
Strategy: Defined the vision, scope, and objectives for the telehealth outreach integration project.
User-Centric Approach: Conducted extensive user research to understand patient needs and preferences.
Brand Revamp: Oversaw the redesign of the Medly brand to align with the new telehealth strategy.
App Development: Directed the design and development of the app, ensuring seamless user experience.
Quality Assurance: Managed the testing phase to ensure a high-quality, bug-free app.
Launch Execution: Coordinated the marketing and launch efforts to maximize reach and engagement.
Post-Launch: Monitored app performance and user feedback to drive continuous improvements.
Utilizing several tools and the efforts of cross functional teams, Medly Pharmacy successfully launched and grew its telehealth integration service and newly revamped app for patients to manage their prescriptions, achieving high engagement and customer satisfaction.
This project demonstrated my ability to lead cross-functional teams, including UX Design, Software Engineering, and Marketing, to develop the patient retention program and revamp of the product lifecycle to push out the new Medly mobile health app, significantly enhancing Medly Pharmacy’s offerings and market presence.
