Case Study
Redefining your health, one prescription at a time
PulseRx is a revolutionary healthcare app designed to foster proactive prescription management, seamless communication, and user friendly features to assist in providing peak medication adherence.
Interaction Design
Visual Design
UX Research
Ignited by a passion for change and fueled by my healthcare expertise, I aimed to bridge the gap with a transformative tool – not just easing burdens but empowering users. PulseRx arose from witnessing the repercussions of missed refills, prescription chaos, and health issues, offering a proactive, user-centric solution for an enhanced medication management experience.
- Missed Refills
Solution: Send proactive refill reminders, ensuring users are notified well in advance of the expiration of their medications, reducing the likelihood of missed refills - Complex Medication Schedules
Solution: Provides an intuitive interface for users to input and visualize their medication schedules, simplifying the process of tracking when medications are due. - Communication Barriers with Healthcare Providers
Solution: Facilitate direct communication with healthcare providers through the app, allowing users to request new prescriptions, ask questions, and seek guidance without the need for additional appointments.. - Lack of Prescription Reminders
Solution: Sends timely reminders for each medication, promoting adherence and reducing the risk of users forgetting to take their prescribed medications - Inconvenient Prescription Refill Process
Solution: Integrates with local pharmacies, allowing users to choose their preferred pharmacy within the app. The tool ensures a seamless transfer of prescription information, making the refill process quick and hassle-free.
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I employed the Design Thinking framework recommended by the Hasso Plattner Institute of Design at Stanford, also known as the "d. school." This model comprises five distinct stages, which include the following:
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Among the two distinct user research methodologies; quantitative and qualitative analysis, both were employed to gauge a better understanding of the approach for PulseRx.
An online survey was created and distributed among 45 users from the age of 20-45 across the United States.
An interview was carried out amongst 5 target users to generate a more concise idea of pain points.
What does your typical day look like?
What are problems that apps/websites wont solve?
What gets in the way of being able to complete tasks?
What is your experience like refilling medications?
What prevents you from receiving medication on time?
The three main paint points which emerged from our research was:
- Lack of communication from pharmacy
- Not receiving a new prescription when there are no refills
- Difficulty keeping track of medication regimen
During our research, in order to highlight users feelings, we used the empathy map: what we found is that users recall anxiety and overwhelm when managing appointments, refills, long waiting times, or when an easy way to contact the trusted specialist was not available.
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Cynthia moved abroad to New York a few years ago, she is a motivated English teacher and mother of two. She suffers from a chronic disease requiring her to monitor her health regularly and stay consistent with her medication regimen. She often combines her love for teaching with her passion to travel and seeks out opportunities to make connections.
Age: 34 Years Old
Marital Status: Married
Education: Masters Degree
Profession: Teacher
Location: New York
- Remembering to take medication on time.
- Ensuring insurance authorizations are completed on time to prevent lapse in consistency.
- Making sure she has enough refills left.
- When the pharmacy tells her there are no more refills the day she is due.
- When she is unable to get her medication because her insurance requires a new authorization.
Cynthia, a busy English teacher and mother of two, struggled to stay on top of her frequent health check-ups and medication regimen. A friend recommended the PulseRx app, which allowed her to access her patient information, set daily medication reminders, and receive push notifications at 7 PM. When she noticed her blood pressure medication was running out, she quickly notified her doctor through the app, avoiding any disruptions in her medication routine. PulseRx proved to be a time-saving solution, ensuring Cynthia's proactive management of her health amidst her hectic lifestyle.
- Hectic working life
- Not receiving medication on time
- Difficulty getting new prescriptions when needed
- Reminders wherever, whenever
- Keeping track of medication regimen and refills through app
- Request refills/prescription at your fingertips
The blueprint of the IA structure allows us to focus on the approach for organizing, structuring and labeling content.The goal is to help users find information and complete tasks in a minimal and efficient way, without the clutter.
Wireframes with low fidelity were created using the information architecture as a foundation.
The soft, neutral tones promote a calm and trustworthy atmosphere, while the accent color adds vibrancy without being intrusive. The overall scheme aims for readability, accessibility, and a professional aesthetic, creating a visually appealing and user-friendly design.
The typography choices were used to strike a balance between modernity and professionalism. The main logo features "Pulse" in Helvetica Neue Light for a friendly feel and "Rx" in Helvetica Neue Bold for authority. Throughout the UI, Avenir Next ensures readability and a cohesive, modern aesthetic, enhancing the overall user experience.
The logo depicts a heart with a pulse, chosen for its universal association with vitality and immediate recognition. It communicates the app's focus on health, fostering user engagement and emphasizing the commitment to wellness.
Helvetica Neue Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Helvetica Neue Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir Next
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
One prescription at a time
Based on all provided information, incorporating user research and information architecture, we were able to conduct user testing to ensure a user-friendly process. The high-fidelity visual design for the app was then created. Please review a selection of the designed screens below.
Swiftly sign in to our healthcare app with just your phone number. A secure OTP gets you in, making access hassle-free for your health needs.
Explore the epitome of simplicity and functionality. Easily view all information when you need it with a minimal UI, showcasing everything that matters. With a welcome greeting and daily reminders, as well as a comprehensive medication directory for quick details.
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Our health app boasts a user-friendly interface, making prescription management a breeze. Capture prescription images seamlessly, request refills effortlessly, and stay informed on remaining refills at a glance. With intuitive design, we ensure a straightforward experience, putting users in control of their medication with ease.
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PulseRx is the result of a meticulous approach that combines user research and intuitive wire-framing to simplify healthcare management. Through comprehensive research, we gained insights into user needs and preferences, shaping an interface that resonates with our audience. The inclusion of user-friendly wireframes ensured a smooth and logical flow, enabling users to effortlessly track medications, request refills, and stay informed about their prescription status. This case study underscores the commitment to user-centric design, where thoughtful research and intuitive design converge to create a healthcare experience that is both accessible and empowering.
