Case Study
Your Journey, Your Way.
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Being a travel enthusiast, I noticed a lack of features across several travel apps. Cue, Roam – the ultimate platform for travelers to effortlessly compare and select the perfect package from a variety of travel agencies and groups.
UX Research
Roam is a revolutionary travel app designed to redefine the way travelers plan their journeys. In today's fast-paced world, people often find themselves overwhelmed with the abundance of travel packages offered by various agencies and groups. Roam was conceived to simplify this process, enabling users to effortlessly identify and select the ideal travel package that best suits their needs and desires.
- Trust and Credibility
Solution: Introduce a user rating and review system to build trust, where travelers can provide feedback and rate their experiences with specific packages and agencies. - Complex Booking Process
Simplify the booking process, allowing users to book a package with as few clicks as possible. Implement progress indicators and clear instructions to guide users through the process - Information Overload
Solution: Implement filters and recommendation algorithms that help users narrow down their choices based on their interests, budget, and travel history, making the decision-making process more manageable. - Lack of Customization
Solution: Offer customization features, allowing users to tailor packages according to their preferences. This might include selecting specific activities or accommodations. - Limited transparency in package comparison
Solution: Implement a feature that allows travelers to easily compare travel packages, displaying key details like itinerary, price, inclusions, and user reviews in a standardized format.
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User Research involves understanding user behaviors, needs, and motivations through methods like observations, task analyses, and feedback. I used two research methods: Qualitative (interviews with 10 travelers) to explore booking challenges, and Quantitative (a survey with 25 participants) for broader insights.
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We synthesized the data obtained from user surveys to craft a representative user persona. This persona is shaped by the characteristics and key insights derived from the survey responses.
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Sarah is an adventurous young traveler with a passion for exploring new places. She desires to plan more trips and broaden her travel experiences. She aims to make the most of her student life by discovering diverse cultures and destinations.
- Explore new places on a budget
- Safe and comfortable travel
- Transparent trip details and plans
- Food recommendations in the area
- Easy to use, hassle free booking experience
- Difficult to convince family & friends
- Price fluctuations due to location and demand
- Packages are not budget friendly
- No proper refund process
- Not enough customization in packages
- Friends
- Online & Social Media
- Advertisements
- Friends
- Punctual
- Patient
- Mobile Apps
- Apple/iPhone
- Social Networking
In the Empathy Map section, we gain deep insights into our users' thoughts and feelings, fostering empathy and driving user-centered design choices.
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The user flow in this case study illustrates the user's journey within the travel app, mapping their path from the app's initial launch to the exploration of all available features and interactions.
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Here we unveil the polished, user-centric design of our travel app. Discover how our thoughtful user interface enhancements and seamless user flows have come together to create a travel companion that offers an enhanced and delightful experience for users.
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Our aim is to maintain simplicity and a contemporary look for the home screen, ensuring that travelers can effortlessly find what they require.
Travelers are able to view the details of specific agencies with a single tap, including their authenticity, packages, ratings & ability to connect and chat!
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Not only does the ‘Popular Trips’ section help people find reviews and make price comparisons, but it allows our travelers to discover their next journey.
No need to dive into multiple pages, everything you need to know about your trip is on one page. With a simple scroll, travelers will find complete details of their journey tailored to their package.
Roam app demonstrates a thoughtful approach to simplifying the travel planning process. The emphasis on user-centric design and addressing the overwhelming choices travelers face is something that is overlooked amongst current options. With further study on features, user testing, and potential partnerships with travel agencies, this case study could become even more persuasive and insightful.
